YouTubers have to declare ads. Why doesn't anyone else?

15. 02. 2021
3 305 425 zhlédnutí

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
👥👥 CREDITS 👥👥
Written and performed by TOM SCOTT www.tomscott.com/
Script assistant ANDREA MARKS
Animation BILLY CRINION twitter.com/BillyCrinion and WILLIAM MARLER wmad.co.uk
Dubbing mixer GRAHAM HAERTHER
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES www.benjaminsquires.co.uk/
Thanks to EVAN EDINGER, JESSICA ENDOYAN, CHRISTINA HERNANDEZ, the TINY SPECK team, and SAM VALIANT
Filmed safely: www.tomscott.com/safe/
© Pad 26 Limited MMXXI
📄📄 SOURCES 📄📄
💵 PAYMENT AND CONTROL
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: twitter.com/thekinks/status/1265203792754212864 and www.cbc.ca/radio/undertheinfluence/why-ray-davies-flew-26-000-km-to-save-lola-1.5009086
BBC trademark policy: www.bbc.co.uk/programmes/articles/5R152hTbVPQdYjn29q5jt4/16-songs-banned-by-the-bbc
Pitbull and Kodak: twitter.com/pitbull/status/16567622829080576
Pitbull and Voli: voli305vodka.com/ "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction: news.google.com/newspapers?nid=1346&dat=19790329&id=M3VRAAAAIBAJ&sjid=uPoDAAAAIBAJ&pg=7192,10172867
✔️ YOU HAVE TO DECLARE IT
US Code Title 15: www.law.cornell.edu/uscode/text/15
Nikkie de Jager, One Dip Makeup Challenge: csworld.info/mem/video/dqRmcJyLtZynpZ0.html
Disclosures 101 for Social Media Influencers [PDF]: www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf
An Influencer’s Guide to making clear that ads are ads [PDF]: www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf
The FTC’s Endorsement Guides: What People Are Asking: www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
CSworld declaration: support.google.com/youtube/answer/154235
❌ NO-ONE ELSE HAS TO DECLARE IT
McFlurry: adage.com/article/adages/30-rock-mcflurry-scene-paid-placement/134689
Snapple: www.reuters.com/article/us-30rock-idUSN2833828120071128
"Branded content pods": adage.com/article/media/snl-air-fewer-commercials-season/303697
Farrow and Ball: www.bournemouthecho.co.uk/news/18014632.saturday-night-live-sketch-features-farrow-ball/
Branson cameo: www.cinemablend.com/pop/Branson-s-Bond-Cameo-Was-Bought-1558.html
Superman's $40,000: www.latimes.com/archives/la-xpm-1989-03-08-ca-322-story.html
Bond placement: www.bbc.com/culture/article/20151001-does-bonds-product-placement-go-too-far
Lorraine Kelly's tax bill: www.theguardian.com/business/2019/mar/20/lorraine-kelly-theatrical-artist-tax-tribunal-judge-rules
🎢 WE'RE GOING TO DISNEY WORLD
"Moms' conference": www.5minutesformom.com/disneysmmoms/
SNT viewing figures: www.eveningexpress.co.uk/lifestyle/entertainment/saturday-night-takeaway-smashes-ratings-record-after-airing-without-audience/
"19 years in a row": www.chroniclelive.co.uk/news/tv/ant--dec-win-best-17648154
"Can't find any other example" of the castle being covered: www.disboards.com/threads/ant-and-dec-tv-show-live-from-magic-kingdom-in-april.3581535/
Ofcom on product placement in UK TV: www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-consumers/television/product-placement-on-tv
"One article on a tabloid web site": www.thesun.co.uk/tvandshowbiz/10841854/ant-and-dec-trademark-name/
🇺🇸 THE LAND OF THE FREE 🇺🇸
FCC, "The FCC and Freedom of Speech": www.fcc.gov/consumers/guides/fcc-and-freedom-speech
US Bill of Rights: www.archives.gov/founding-docs/bill-of-rights
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia: en.wikipedia.org/wiki/First_Amendment_to_the_United_States_Constitution
Commercial speech: www.mtsu.edu/first-amendment/article/900/commercial-speech
Communications Act 2003: www.legislation.gov.uk/ukpga/2003/21/contents
Animal Defenders International v United Kingdom: hudoc.echr.coe.int/fre?i=001-119244
CMA, "Social media endorsements: being transparent with your followers": www.gov.uk/government/publications/social-media-endorsements-guide-for-influencers/
German product placement: www.grin.com/document/417399
📕 CHAPTERS 📕
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

Komentáře
  • "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, CSworld titles have to be short and catchy!

    Tom ScottTom ScottPřed 2 měsíci
    • @Harv Pot Delete ads now and ban youtube :)

      Ken ChiuKen ChiuPřed 5 dny
    • I agree.

      Harv PotHarv PotPřed 6 dny
    • Ads suck, Do you agree? 1. Yep, it annoys me. 2. NO, I LOVE THEM IDIOT!

      Ken ChiuKen ChiuPřed 7 dny
    • You got a problem with CSworld it's your right to leave it.. myself as a major shareholder in Google and loving every second of it now shut up and post..

      Dionysio KatehisDionysio KatehisPřed 7 dny
    • I am not going to watch this video. Not because it isn't good, but only because I already know the subject matter. Gave you an upvote and a comment. Hope that is enough support.

      RT HJRT HJPřed 17 dny
  • I think that "everyone draws the line just below themselves" is a bit cynical and I'm not sure we have reason to believe it's not just "everyone acts just above the line they would draw".

    rautermannrautermannPřed 2 hodinami
  • why are you standing in a shirt outside when its so cold

    Maike BarthMaike BarthPřed 3 hodinami
  • I actually really appreciate that scene from Wayne's World because it was such a perfect representation of this.

    Infernal DeadraInfernal DeadraPřed 7 hodinami
  • 16:39 what about jerry seinfeld producing seinfeld starring jerry seinfeld who plays jerry seinfeld

    Nicholas KroeplinNicholas KroeplinPřed 10 hodinami
  • *11:46* 😂😂

    Danko KapitanDanko KapitanPřed 10 hodinami
  • 11:46 is why you came here

    Timothy ManukianTimothy ManukianPřed 11 hodinami
  • Tom kinda looks like Owen Wilson...

    kadepow11kadepow11Před 16 hodinami
  • funny how breaking copyright law is on the same list as inducing suicide, pedophila and manipulating major powers

    Gustavo Suna LyraGustavo Suna LyraPřed 20 hodinami
  • Emily in Paris got awards because they flew to Paris and treated really nicely the ones in charge of the awards.

    MauM / Mauro Miceli Consigli - Vivamos MejorMauM / Mauro Miceli Consigli - Vivamos MejorPřed 20 hodinami
  • 11:46

    squidwardfam82squidwardfam82Před 22 hodinami
  • 11:46

    Big TravBig TravPřed 22 hodinami
  • Tom: "And now, time to play 'is this an adver..." *Interrupted by an advert*

    Lukas PrestonLukas PrestonPřed 22 hodinami
  • Fantastic video bud

    Spencer CochranSpencer CochranPřed 23 hodinami
  • I got an ad for making ads on this video...

    ToxicRushToxicRushPřed dnem
  • CSworld is not a private platform, nor are the vast majority of Corporations.

    Vaporwave VocapVaporwave VocapPřed dnem
  • 11:45

    Bailey JorgensenBailey JorgensenPřed dnem
  • 11:45

    ChezzChezzPřed dnem
  • damn tom scott hit a fattie

    Tyler MTyler MPřed dnem
  • For those of us who pay for a CSworld subscription, we need a skip button for the sponsored ads.

    Simon ShawSimon ShawPřed dnem
  • 11:43 You've been looking for this, right?

    TheBlueGamerGTheBlueGamerGPřed dnem
  • 11:45 you’re welcome

    John RolandJohn RolandPřed dnem
  • 11:45

    ironicallyscreamingironicallyscreamingPřed dnem
  • im personally hurt that a british youtuber wrote "monetized" as opposed to monetised

    pi Eppypi EppyPřed dnem
  • This us gespol

    Coby TaylorCoby TaylorPřed 2 dny
  • 11:48 for personal purpose

    Valerian PratamaValerian PratamaPřed 2 dny
  • You made the mistake of coating your larynx in vegetable glycerin

    SpecSpecPřed 2 dny
  • I get the feeling the main reasoning behind the difference in regulations comes down to the way the content is made (CSworld vid vs broadcast TV show or movie). CSworld and instagram, etc are all readily available to everyone. I could make my own chanel and start reviewing products or spouting my opinion etc, but I may not get the level of following as some of the most influential channels. However, I know I cannot go out and make a blockbuster movie. So therefore, its well established that big budget productions have sponsorship from big brands. However, the influencer/online services can appear as self made, which means that its important to let the audience know when there is a difference between my self made video, and the sponsored video that has 1million views.

    FlyingHangmanFlyingHangmanPřed 2 dny
  • "Its time to play - is this an advert?" *CSworld ad starts to play

    FlyingHangmanFlyingHangmanPřed 2 dny
  • Epic bro im dying bc of the vape segment

    Bread On DeckBread On DeckPřed 2 dny
  • I love how there was a specially commissioned rendition of 'does the spearmint lose its flavour' for the outro of this video - what a legend is tom scott...

    HarryHarryPřed 2 dny
  • 11:45

    H1JH1JPřed 3 dny
  • On the topic of ads and endorsements... We've been recently seeing a massive amounts of "interviews" with Dr. Tony Fauci conducted by known CSworldrs , yet there's no disclaimer about what inspired them to do those.

    CymesCymesPřed 3 dny
  • 3:31 That kill me everytime i hear it "YYYYY.M.C.A"

    danilo kavanaghdanilo kavanaghPřed 3 dny
  • brilliant. making my children watch this

    Eric SchudyEric SchudyPřed 3 dny
  • Neil Young has entered the chat.

    The King in YellowThe King in YellowPřed 3 dny
  • 28:30 rich and powerful people saying it is bad to let other rich and powerful people have free speech

    Benjamin AptekarBenjamin AptekarPřed 3 dny
  • We are all (or most of us anyway) taught not to tell lies growing up. The whole world 🌍 🌎 is a lie. Government lies, Corporation’s lie, celebrities lie, sports stars lie, pharmaceutical company’s lie, banks lie and on and on. 🏴󠁧󠁢󠁥󠁮󠁧󠁿🇬🇧🇺🇸 When will WE the people stand up to all these lying bastards? Only then will BS nearly stop. Yes only nearly stop, as it’s impossible to completely stop BS. 🏴󠁧󠁢󠁥󠁮󠁧󠁿🇬🇧🇺🇸

    rudeboyrudeboyPřed 3 dny
  • For people looking 11:45 is the vape part

    Johns eyes George's biscuitJohns eyes George's biscuitPřed 4 dny
  • Heck yea brother

    Eric FEric FPřed 4 dny
  • 11:45 *BRUH .*

    Brendan BernalesBrendan BernalesPřed 4 dny
  • taling about ad 3 sec later HAVE A FUC**NG AD

    Fabula ChimericFabula ChimericPřed 4 dny
  • ok, but where is the link to download "disguised gambling game"?

    Riccardo Dell'OrtoRiccardo Dell'OrtoPřed 4 dny
  • I absolutely despise the term influencer and the people who do it as a career. Why anyone believes them is beyond me.

    Beruthiel45Beruthiel45Před 5 dny
  • More than entertainment, I want politicians to declare their sponsors

    MinderzMinderzPřed 5 dny
  • The 2.1k dislikes are the people who didn't declare their ads

    Hai BaiHai BaiPřed 5 dny
  • I'd watch tom reacts. Make it real please.... 😂😂

    Mark TanMark TanPřed 5 dny
  • “Is this an advert?” Ad plays

    Justin ZhaoJustin ZhaoPřed 5 dny
  • I got baited by the “This video is not sponsored” thumbnail just to end up watching a 15s ad. Salty.

    Karim ZermainiKarim ZermainiPřed 5 dny
  • I'm so glad that I'm European. We have such good laws (most of the time), a little abridging is fine by me. Democracy means you can do (or say) anything you want, until you don't hurt the rest of the society. Lying or misleading ads are certainly not right, they should declare it on TV and music as well.

    Péter SzarvasPéter SzarvasPřed 5 dny
  • waiiiit.....da thumbnail says "it's not sponsored" whaaaaaaatt

    Azzummar AlamsyahAzzummar AlamsyahPřed 5 dny
  • “Is this an advert?” AN AD ROLLS

    Diogo Moll G PastroDiogo Moll G PastroPřed 5 dny
  • whoever built that RDA did Tom dirty lmao

    ًًPřed 5 dny
  • What if you've been paid by company A to say something bad about company B

    Robert KoenigRobert KoenigPřed 5 dny
  • I'm surprised you forgot what seems to be the most important reason... Influencers mainly advertise to children. All those examples are either targeted towards an older audience or are family shows that you generally watch under supervision. We expect adults to understand ads, but the problem is that many influencers mainly convince children to buy something. While the current rules are far from perfect, I think this is a very important distinction to make.

    Jelle KamphuisJelle KamphuisPřed 6 dny
    • @MyLittleDashie 7 as mentioned, I'm not arguing the current rules are perfect or fair, but I still think it's an important distinction to make. Casino Royale really isn't targeted at kids, and not of the products are things kids could buy, either because they're too expensive or because they're too young (like Heineken). This is much different from their fave influencer saying that some lipstick is their absolute fave. If all CSworldrs were like Tom, I'm not sure if lawmakers were as eager to create strict laws, since he's clear and transparent about ads. But the truth is that a very large amount of CSworldrs targets at a younger audience. Beauty vloggers always get sent free stuff, but kids don't know that. Same with other vloggers. When they proposed similar rules in the Netherlands, it was one of the main arguments that a lot of content is for kids. I imagine this is the same for most countries, and I'm not convinced they would've made these laws if all CSworldrs were like Tom Scott. Again, the current system is not perfect, and not everything is targeted towards kids, but the argument is still important enough to address in this 30 minute in depth video in my opinion.

      Jelle KamphuisJelle KamphuisPřed 4 dny
    • A few things, these rules apply to everyone, not just influencers how have young audiences. Tom has to abide by these rules, and I doubt many kids are interested in watching 30+ minute videos on copywrite and advertising laws. The British TV laws already have an exception for kids TV, so why not the same distinction for kids entertainment online? If that really is the reason the difference in the strictness of the law exists, plenty of creators who don't have young audiences should be in the clear. Second, even if adults are expected to understand, those 30 Rock clips made it clear that advertisement and just another skit in the show are utterly indistinguishable some times. And if it really is a big deal that you not advertise to kids, why not just err on the side of caution? Children absolutely watch movies and shows not made expressly for them. 11 year old me must've watched Casino Royale a dozen times when it came out, and I always watched it on my own, the rest of my family weren't into it. It's not going to destroy all old media to have a clear message at some point during the show, or at the start of the movie, etc. saying "Oh by the way, these people gave us money", in the same way the make up youtuber Tom mentioned does. And I'm sure the adults wouldn't exactly mind either. I'm not convinced your distinction really is all that important, honestly.

      MyLittleDashie 7MyLittleDashie 7Před 4 dny
  • CSworld needs more of this thoughtful content and a lot less of just about everything else.

    Kent SlocumKent SlocumPřed 6 dny
  • One of the most egregious offender is newspapers - particularly the smaller "local" newspapers (that are not local at all and are all owned by the same three big companies). it feels like half of what I see nowadays is churnalism - that is, journalism by press release. Every time you read a dumb story saying something like "scientists discover your kitchen counters are crawling with germs", Dettol paid for that story.

    Jonathon Cowley-ThomJonathon Cowley-ThomPřed 6 dny
  • Where’s the link to buy The Ring Doorbell? I think I need that.

    Kate AltmanKate AltmanPřed 6 dny
  • Great explanation, love your video's Tom!

    patrick van dampatrick van damPřed 6 dny
  • 👎👎👎

    Walter BurtonWalter BurtonPřed 6 dny
    • 👍👍👍

      Gavin The CrafterGavin The CrafterPřed 5 dny
  • Its been over a year since i quit nicotine. You have reminded me of it's existence and I now crave the brain tingle again.

    RabbetRabbetPřed 6 dny
    • Personally, seeing Tom cough up a whole ass lung from a nicotine-free vape is enough to convince me to never smoke again, but you do you

      Bob's BrainBob's BrainPřed 3 dny
  • i got an advert for native advertising before the video

    Jacob ThomasJacob ThomasPřed 6 dny
  • Nice Seth Rogan impression

    AcidSethAcidSethPřed 6 dny
  • Like I'm free to say America is not free. Considering we have 25% of the world's prisoners, and in some states they're required to work without pay, we have the world's largest slave population. That isn't freedom, or if it is, I'd rather be somewhere that isn't so "free".

    LilacDoeLilacDoePřed 7 dny
  • You are probably here for 11:45 lmao

    Varney ParkerVarney ParkerPřed 7 dny
    • Thank you sir

      EllassEllassPřed 6 dny
  • Im happy to have those regulations

    CaptiveCaptivePřed 7 dny
  • Ads suck, do you agree? 1. yes they annoy me! >:( 2. Nope idiots

    Ken ChiuKen ChiuPřed 7 dny
    • Delete ads to get free budget or Commit Tax fraud! (Do not Ban me)

      Ken ChiuKen ChiuPřed 7 dny
  • sees thumbnail* *clicks immediately*

    Onebeets 1Onebeets 1Před 8 dny
  • Asbestos land, it's 100% safe that you will get not not get cancer

    kimkimPřed 8 dny
  • Damn hearing tom say tic tok really shook me to my core

    Chase MathwinChase MathwinPřed 8 dny
  • 13:02 That "yes" is in wrong color! It should be green.

    LordloucksterLordloucksterPřed 8 dny
  • Hol up YMCA was and maybe still is real

    Ethan ForsythEthan ForsythPřed 8 dny
  • Dang UK with the BBC tyranny back in the day.

    A & M HA & M HPřed 8 dny
  • 11:52 Tom learns the hard way why you shouldn’t try to be a human fog machine

    Scruncle HamScruncle HamPřed 8 dny
  • Why is it that is a negative connotation to a company the show or film has to change company's name to be slightly different? Like McDo's.

    Matthew morrisdonMatthew morrisdonPřed 8 dny
  • Never thought I would hear Gucci gang, Ymca and Tom scott in the same video

    KenjiiscoolKenjiiscoolPřed 8 dny
  • 11:45 that made me burst out laughing

    WyngeWyngePřed 8 dny
  • "with thanks to evan edinger" I KNEW that was his bedroom background!

    Thalia ShearnThalia ShearnPřed 9 dny
  • In "Is this an advert" I got every single one wrong.

    Burak Alparslan KayaBurak Alparslan KayaPřed 9 dny
  • Let's play: is this an advert? Immediately after: a CSworld ad.

    Thuong VoThuong VoPřed 9 dny
  • You didn't have to torture yourself with a vape machine for our entertainment

    RJCUNRJCUNPřed 10 dny
  • You have failed Tom.

    Ashot MansuryanAshot MansuryanPřed 10 dny
  • today on bbc radio "GUCCI, PRADA, ANYTHING DESIGNER"

    teh badgerteh badgerPřed 10 dny
  • 8:34 What if were to say smth like "Hey, i'm using this cream, and it's great but i hate it". Would that be neutral enough to not be considered an advert?

    HayTHayTPřed 11 dny
  • It would be even more great to have doctors be mandated to disclose which pharmaceutical companies have bought them free lunches and business trips to "educational events".

    Mika KuuselaMika KuuselaPřed 11 dny
  • Moral of the story; Tom Scott isn't real.

    RapidFireRocketRapidFireRocketPřed 11 dny
  • If u like this comment u will be lucky

    CIRO LEARNINGCIRO LEARNINGPřed 11 dny
  • Great vid! And only one minute in! 😂

    CONCINNITY ukCONCINNITY ukPřed 11 dny
  • Every filmmaker knows-if you SHOW something that have trademark name in any media - its 100% advertising! And when a filmmaker goes to cinema, watch tv series or see some music video- every filmmaker see it. But most people don’t-and that what troubles me a lot. Any way-amazing video with lots of insights, its really a lot of research work and a lot of filmmaking stuff here to, I was really interesting to watch even If I didn’t intend to at the very begining.

    burtonfzzburtonfzzPřed 11 dny
  • As soon as I clicked on the vid I. Got an ad

    Flower power69 ➊Flower power69 ➊Před 11 dny
  • This wideo was sponsored by raycan't

    Aleksander WeedmanAleksander WeedmanPřed 11 dny
  • Every single content is advertising, so no need more specific rules to mark. Need a less rules.

    Uri SobiUri SobiPřed 11 dny
  • I just want to say that the anime film Weathering With You was packed with adverts and it was something really.

    Yael ManlangitYael ManlangitPřed 12 dny
    • McDonald's instead of the classic WcDonald's

      BattyWandererBattyWandererPřed 8 dny
  • Content

    Riley CarpenterRiley CarpenterPřed 12 dny
  • 11:45 here is the funny clip of him choking on the vape if your here to just see that.

    Nick GuyNick GuyPřed 12 dny
  • written and performed by tom scott, you really know your humor, cheers mate

    OcklepodOcklepodPřed 12 dny
  • some part reminded me of anime calling it "Wc Donalds" to avoid some kind of ad declaration (its called WAC just the way its called MAC)

    OcklepodOcklepodPřed 12 dny
  • So THATS (part of) why Disney World is so oversaturated on social media

    Ebony RoseEbony RosePřed 12 dny
  • I literally just got an ad...

    Neil LopeZNeil LopeZPřed 12 dny
  • TV is shite

    Paul StapletonPaul StapletonPřed 12 dny
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